By bringing more elements of the home and personal
environment under the control of networked media, these can become more
reactive to viewers’ wishes in presentation. This will result in
bringing greater emotion and realism into content.
At the same time, managing and influencing the content
enjoyed by a group/family, or participation in the process, is much
greater then ever.

Multimedia
While Europe has seen an explosion in TV channels in
the last five years, the media networks are confronted with the need to
change from channel-based service provisional to a more personalized or
packaged form (as defined under the TV-Anytime Forum). The project will
show Unified Packaging in a media centre platform for home use of
broadcast, Internet and Blu-ray.

Technologies
Introduction of HDTV in Europe will create a new wave
of technical innovations for the media industries, allowing BD-J and
MPEG4-AVC interactivity to couple to P2P networks and Web based services
for reactive Grid-casting