Aim of the course
Identifying new customer segments and creating new markets within established business units and traditional corporate environments is a daunting task. Almost all established companies recognize the strategic importance of innovation, intrapreneurship, corporate venturing and the creation of new markets. However, many large companies, especially those in Europe, have failed to realize the anticipated growth they need to remain significant global players. It will also provide the participants with an Open Innovation framework where through collaboration with a variety of partners, new ventures can be created with a perspective outside their current corporate or startup environment.
This course focuses on entrepreneurship, intrapreneurship and corporate venturing with focus on new product/new market combinations including a finance, marketing, sales, technology and human capital framework relevant for start-up ventures. During the course, Open Innovation is introduced as a tool to create a meeting ground for corporate environments, universities and start-ups where resources, knowledge but especially new business options can jointly be developed.
Led by two internationally renowned experts in innovation and entrepreneurial management, Henry W. Chesbrough from the UC Berkeley Haas School of Business and Kenneth P. Morse from the MIT Entrepreneurship Center, this Corporate entrepreneurship course teaches the fundamentals of Open Innovation as applied to develop new venturing options for global corporations. The participants will be given the opportunity to develop and refine their business case, which will be evaluated during the last day of the course by an objective and demanding team of experts.
The combination of world-class teaching and business case development will strengthen each participant's new business development and venturing skills. It will also provide the participants with an Open Innovation framework where through collaboration with a variety of partners, new ventures can be created with a perspective outside their current corporate or startup environment.
Who should attend?
This "Corporate Entrepreneurship and Open Innovation" course is directed toward Corporate and Start-up entrepreneurs interacting in an Open Innovation setting, responsible for building new businesses based on breakthrough technologies. It is also designed for managers responsible for new business model implementation in an Open Innovation context targeting long-term corporate growth, including:
Since successful business development, intrapreneurship and venturing is based on the integration of several business activities, we encourage companies to send teams of 2-4 persons with a cross-functional or intra-departmental background.
4500,00 Euro per participant
Start-ups and Universities pay 2500,00 Euro per participant
The Tuition Fee includes:
Four-day Corporate Entrepreneurship and Open Innovation course
Course Book (including all case studies, articles and presentations)
Photo Book of Attendees
Networking and Walking Dinner
Lunch during the course days
4 nights stay in the conference hotel
Registration and Payment
Deadline: November 15
Cancellation before November 10 free of charge
Cancellation between November 10 and November 17 Euro 1.500,00 (start-ups 850)
Cancellation after November 17 Euro 3.000,00 (start-ups 1700)
Without cancellation at the beginning of the course full amount!