• How to organize and leverage the corporate setting to start and grow new, significant, globally competitive businesses
• How to generate successful (corporate) start-ups in an Open Innovation setting
  • Searching for complementarity: the role of partners
  • The role of incubators, spin-ins, spin-outs, and corporate venture capital
• How to use new business development and venturing as a tool in strategy making processes and corporate transformations

The course addresses critical issues related to growing new business start-ups:

• Starting the venture
  • The Team, and the Customers
  • Entrepreneurship/Intrapreneurship
  • Opportunity scouting
  • Creating value through technology
  • The role of intellectual property
• Marketing, sales, financials
  • Sales and marketing for entrepreneurs
  • Venture capital: corporate venturing, public venturing
• Setting up a business plan
  • Elements of the plan
  • Getting your message across
  • The importance of global ambition
• How to build your team: Stages and evolution of the organization
• How to scan the environment for new ideas
• How to create and recognize new opportunities for innovation
• How to organize the corporation to optimally embrace, assimilate, and integrate new technologies and business ideas
• How best to negotiate deals with technology providers (small start-ups and research institutes). What is the role of flexibility and complementary competences in these negotiations?
• The will to win: the importance of leadership, and the team
• Global ambition means planning global sales from the start