The course provides insights into the key aspects of entrepreneurship, intrapreneurship and corporate venturing:
- How to organize and leverage the corporate setting to start and grow new, significant, globally competitive businesses
- How to generate successful (corporate) start-ups in an Open Innovation setting
- Searching for complementarity: the role of partners
- The role of incubators, spin-ins, spin-outs, and corporate venture capital
- How to use new business development and venturing as a tool in strategy making processes and corporate transformations
The course addresses critical issues related to growing new business start-ups:
- Starting the venture
- The Team, and the Customers
- Entrepreneurship/Intrapreneurship
- Opportunity scouting
- Creating value through technology
- The role of intellectual property
- Marketing, sales, financials
- Sales and marketing for entrepreneurs
- Venture capital: corporate venturing, public venturing
- Setting up a business plan
- Elements of the plan
- Getting your message across
- The importance of global ambition
- How to build your team: Stages and evolution of the organization
- How to scan the environment for new ideas
- How to create and recognize new opportunities for innovation
- How to organize the corporation to optimally embrace, assimilate, and integrate new technologies and business ideas
- How best to negotiate deals with technology providers (small start-ups and research institutes). What is the role of flexibility and complementary competences in these negotiations?
- The will to win: the importance of leadership, and the team
- Global ambition means planning global sales from the start
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