Course objectives
The course provides insights into the key aspects of entrepreneurship, intrapreneurship and corporate venturing:
  • How to organize and leverage the corporate setting to start and grow new, significant, globally competitive businesses
  • How to generate successful (corporate) start-ups in an Open Innovation setting
    • Searching for complementarity: the role of partners
    • The role of incubators, spin-ins, spin-outs, and corporate venture capital
  • How to use new business development and venturing as a tool in strategy making processes and corporate transformations

The course addresses critical issues related to growing new business start-ups:

  • Starting the venture
    • The Team, and the Customers
    • Entrepreneurship/Intrapreneurship
    • Opportunity scouting
    • Creating value through technology
    • The role of intellectual property
  • Marketing, sales, financials
    • Sales and marketing for entrepreneurs
    • Venture capital: corporate venturing, public venturing
  • Setting up a business plan
    • Elements of the plan
    • Getting your message across
    • The importance of global ambition
  • How to build your team: Stages and evolution of the organization
  • How to scan the environment for new ideas
  • How to create and recognize new opportunities for innovation
  • How to organize the corporation to optimally embrace, assimilate, and integrate new technologies and business ideas
  • How best to negotiate deals with technology providers (small start-ups and research institutes). What is the role of flexibility and complementary competences in these negotiations?
  • The will to win: the importance of leadership, and the team
  • Global ambition means planning global sales from the start